Overview
Lovejoy ISD is a public school district in central Collin County, known for its academics, fine arts and athletics. When the district opened Tuition-Based Limited Open Enrollment to students living outside its boundaries, Eisenberg built a campaign to bring those families in. The ads speak straight to parents about talents they already see in their kids, with headlines like “Your child loves to tinker. Don’t tinker with his education.” Each piece pairs a bold color field with a student photo, and many of those photos were taken by Lovejoy students. The campaign ran across print ads, social media, a trifold brochure and a billboard. With enrollment capped at 15 students per grade, every piece pointed families to one next step: apply before the spots fill.
FCXtraordinary Campaign
