Overview
Master Meter provides advanced resource management solutions to North American water utilities through digital water measurement, data delivery and Utility Intelligence (UI) software. Master Meter wanted a bold national campaign that focused on the uncompromising strength of its products. Eisenberg crafted a dynamic visual narrative inspired by the high-grade raw materials used in each product.
Challenge
Master Meter wanted a bold national campaign built around durability. The visuals had to focus on products and materials instead of people and show engineering quality and long-term performance in a clean, modern way. The campaign also needed several trade show booth layouts, along with digital and print ads.
Solution
Eisenberg built the campaign around “Strength Starts Here” and “Material That Matters,” showing each product forming from the material it’s made of. Octave takes shape from molten stainless steel, Sonata rises out of a stream of polymer beads and the Multi-Jet emerges from glowing brass. The imagery carries across print and digital ads and several trade show booths, from a pop-up back wall to a larger booth with a built-in monitor.
FCXtraordinary Campaign
