Thinking Outside The Annual Report
Annual reports play a vital role in investor communications. We’ve spent decades establishing Eisenberg as one of the premier annual report agencies in the nation. We’d like to share a couple of concepts to help broaden your perspective on annual reports.
The first concept to keep in mind is that annual reports aren’t just for public companies. Annual reports are a great way to communicate past performance and future goals — to any audience. Eisenberg signed on to produce an annual report for SMU’s Office of the Provost to articulate the University’s accomplishments and goals to faculty, current and prospective students, alumni and the deans and provosts of other universities.
Cresta Fund Management is another example of a company that chooses to produce an annual report. Cresta is a value-added, middle market-focused fund management firm investing in sustainable and conventional infrastructure projects. Eisenberg worked with Cresta to produce an annual report to clearly communicate their performance and goals to key stakeholders.
Annual reports are a powerful tool for setting the narrative for your company. But they are just one way to communicate your company’s most important messages. The second key concept to broaden your thinking about annual reports is that your communications are most effective when amplified across multiple channels. Eisenberg worked closely with Cresta to launch their new website (crestafunds.com) last month. Along with targeted digital marketing and social media campaigns, websites are a great way to broaden the reach and impact of your B2B messaging. Annual reports can serve as the anchor for your multi-pronged approach to B2B communications.
Another effective tool that companies are using to compliment the messaging of their annual reports are more conscientiously minded Environmental, Social and Governance (ESG) reports. Eisenberg recently completed an ESG report for TPI Composites, a leading wind-blade manufacturer based in Scottsdale, Arizona.
Annual reports are a mainstay of investor communications, but they are not just for investors or public companies. When used along with other channels as part of a comprehensive communications strategy annual reports are a great way to get your company’s message out there.
Contact Eisenberg today to take control of your most critical corporate communications.