Set The Standard

Every business interacts with stakeholders through an array of marketing and branded materials. From printed collateral—like business cards, brochures, trade show displays, apparel and signage—to digital assets including websites, social media graphics and presentations, every piece plays a role in reinforcing your brand identity.

When your materials present a consistent brand voice and visual style, they enhance credibility, build trust and make a lasting impression.

Sachse EDC Trade Show Collateral,Website, One Sheets and Business Cards

Maintaining branding consistency across platforms, materials and even locations can be daunting. That’s where a comprehensive style guide, or “brand standards,” comes in.

A well-crafted style guide provides clear, actionable guidelines for the design and content of all branded materials, ensuring that every touchpoint accurately reflects your company. Brand standards establish specifications for key assets, like logo usage, typography, and color palettes, while offering detailed rules for specific materials.

BCR Brand Standards

Skyline Brand Refresh

Celina Brand Standardsand Messaging Strategy

At Eisenberg, we specialize in creating brand standards to ensure your materials are cohesive and aligned with your company’s identity.

Whether you’re starting from scratch or undergoing a rebrand, our team will help you define the guidelines that, quite literally, set the standard for your brand!