A Message Worth Sharing

Last year, SMU joined the ACC, a Power 5 conference, and turned heads by winning the conference and making it to the College Football Playoffs. This year, SMU achieved another milestone achieving Carnegie Research One (R1) classification, ranking it among the nation’s top research universities.

R1 status is an occasion worth celebrating. SMU reached out to Eisenberg to help spread the word.

Full-page ad in The Dallas Morning News

Homepage takeover of the SMU site

2024 Provost Report

Tapping into the collective pride of the university and the collaborative effort behind the achievement we came up with “WeR1” and launched the campaign through a comprehensive collection of billboards, digital marketing, and print ads in the Dallas Morning News, The Wall Street Journal and the Chronicle of Higher Education.

Having an R1 university located in the heart of Dallas furthers our city’s position as an innovation hub. At Eisenberg we take pride in helping clients share stories in impactful and meaningful ways. If you have a message worth celebrating, contact us today to start spreading the word!