A Lasting Impression

When someone chooses to get a tattoo of your brand, it is the ultimate validation of a meaningful connection.

My father started Eisenberg over 50 years ago. It’s been an incredible run. But our creative agency is not the only DFW institution to bear the family name. From 1997-2012 Eisenbergs Skatepark, based in Historic Downtown Plano, provided “A Home for Skaters.” The task of creating the identity and branding for Eisenbergs Skatepark, naturally, fell to Eisenberg—the agency.

The skatepark’s iconic branding features a stylized “E” that conveys the motion of action sports, while also alluding to the curvature of the transitions found on skatepark ramps. For an entire generation of skaters both the skatepark and the Eisenbergs brand carved an indelible impression. The skatepark has been closed for over 10 years, but the sentiments remain strong.

I should not have been surprised when my daughter, who grew up around the skatepark, decided to commemorate the family legacy by getting an Eisenbergs Skatepark tattoo. This got me thinking about the similarities between brands and tattoos. Both shape identities. Both tell a story. Just as companies design logos to represent who they are, people create identities by getting tattoos. Tattoos offer individuals a PERMANENT chance, as in my daughter’s case, to visually declare who they are and what they stand for.

Branding is a visual language that speaks to your audience, helping them connect emotionally with your brand. The same applies to tattoos. When someone gets a tattoo, it’s often to communicate something—maybe an accomplishment or a passion. And when someone chooses to get a tattoo of your brand, it is the ultimate validation of a meaningful connection. What about you? Are there any brands that you could imagine getting tattooed on your body?

At Eisenberg we have a proud legacy of creating branding that leaves a lasting impression. Contact us today to start making your mark.