Master Meter partners with utilities to provide comprehensive water management solutions including precise digital measurement, data delivery and water management software. Eisenberg leveraged campaign assets into a series of standout banner ads that distinguishes Master Meter from its peers. The banner ads varied to increase engagement with Master Meter’s audience. The messaging could be tailored to drive traffic to the “Solutions” page on the Master Meter website, or to offer an eBook download, or to steer potential customers to a dedicated landing page.