Taking inspiration from the flame in the City of Mesquite’s logo and the natural association with Mesquite grilling, Eisenberg developed a bold campaign to separate the Mesquite EDC from the crowd. North Texas is booming and the market for developers, site selectors, home builders, new businesses, etc. is extremely competitive. Furthermore, most cities and EDCs have similar value propositions. Mesquite’s “Feel the Heat” campaign creates a unique, attention-getting thread-line that ties all of the collateral materials together—from trade show displays, to print ads, to one sheets and pocket folders—and delivers the city’s messaging in a framework that is memorable and ties back to the city’s branding.