Mesquite is a suburban Texas city located east of Dallas. Known for its Championship Rodeo, Mesquite is also home to a bustling business economy. The Mesquite Economic Development team reached out to Eisenberg to develop a series of ads to promote small business in Mesquite and to speak directly to the technical and manufacturing industries. Taking inspiration from the flame in the Mesquite logo Eisenberg crafted messaging that communicated directly to Mesquite’s target audiences while also cleverly reinforcing the unique Mesquite brand.