The city of Mesquite has a Downtown Farmers Market where you can find locally grown produce, baked goods, bath and body products and live entertainment. You have to grow it, make it or bake it in order for it to be a part of the Downtown Farmers Market and they wanted a new logo that spoke to that local flavor and reflects the fun and vibrant mood of the market with a retro-nostalgic style. Eisenberg also created a standards guide so that their new brand is used properly.