Eisenberg was retained by the Decatur Economic Development Corporation to build a brand platform, including logo and tagline to be implemented across all sections of the government. Eisenberg conducted a message input session along with perception surveys and interviews around the region.

The brand platform resulted in a new logo for Decatur, “Business. Texas Style” along with marketing collateral, signage, stationery system and website, to better position Decatur to the community and its economic development efforts.