Commercial Metals Corporate Brochure

Commercial Metals Company (CMC) manufactures, recycles and markets steel, metal products and related materials around the world. They needed to reinforce their preeminent brand position within their industry with potential clients. Eisenberg was hired to design marketing materials that reached industrial users, purchasing agents, and senior-level executives. Eisenberg wanted to showcase the “artful” form of scrap metal in their corporate brochure. We worked with a metal sculptor to create custom pieces of art from scrap metal supplied by CMC. These sculptures were photographed and displayed in the brochure and in various trade publications.