Climax Molybdenum Ad Campaign
Climax Molybdenum Company, a subsidiary of Freeport-McMoRan, is committed to being the world’s quality, safety and reliability leader in molybdenum and metal-based products for a variety of high-value applications in the steel, oil, chemical, automotive, aerospace, construction, electronics and general industries. Climax Molybdenum enlisted Eisenberg to assist on a campaign to better market the critical role that molybdenum plays in the future of renewable energy and electrification. The ads should highlight Climax Molybdenum as the leader in moly, as well as the importance of moly for the future (electrification, wind energy, G6, decarbonization).