To boost interest in the city, the Sachse EDC built a food truck courtyard along a vibrant emerging part of town in their 5th Street District. The Sachse EDC consulted Eisenberg And Associates for help with the naming and branding of the courtyard, which would serve food, drinks and live music every Friday night. Eisenberg captured the festive, community vibe of the event with the name, “Backyard on 5th,” which also prominently featured the event’s location on 5th Street. The logo was displayed on signage, promotions and T-shirts. The event exceeded all expectations, drawing over 600 visitors a week.