In 2018, Pioneer Natural Resources, a large U.S. independent exploration company headquartered in Irving, Texas, wanted shareholders to clearly see that the company is transitioning back to its roots as a Midland Basin pure play. It is singularly focused on its core assets by maximizing in this region. Using a tree metaphor, with “fracking roots,” Eisenberg produced an annual report that communicated this story in a way that wasn’t overly retrospective.
