2010 was a milestone year for Alcon, a global medical company specializing in eye care products, and the 2010 Annual Report needed to convey this message to its shareholders and reassure them that the company is continuing its vision, despite its acquisition by Novartis, a multinational pharmaceutical company based in Switzerland. The summary annual report clearly shows through imagery, graphs and copy its commitment to the eye care industry and its ability to deliver solid results on its commercial, financial and operational objectives.
