As part of a comprehensive branding campaign that included naming, corporate identity, stationery, signage, brand standards and annual report, Eisenberg launched a website for Erin Energy (formerly Camac Energy) to highlight the company and launch the company’s new brand. With headquarters in Houston and oil and gas assets in Africa, Erin’s rebrand needed to address both the investment community as well as the communities it serves. Erin is Yoruba meaning “elephant,” and is a symbol of Africa and considered intellectual and strong, as well as trustworthy and nurturing. Eisenberg worked with Q4 to develop a best-in-class, responsive website to communicate the company’s strategy and assets.
